World Rainbow Hotels

Web Travel Platform (WTP)ConsultancyPortalUXBranding

The Opportunity

WRH turned to Zolv to create an aspirational online brand and a website with real impact that would quickly build a strong community of hoteliers and customers, with online hotel booking for both direct customers and agents.

As a new business venture, WRH needed a website with real impact to support the launch of its new brand. The website needed to quickly create a strong community of hoteliers and customers whilst promoting global destinations and events; enabling online booking of the hotels within its collection for both direct customers and agents.

  • Integration with Hotelzon reservation system
  • Hotel portal
  • Agents' portal
  • Sophisticated search & browse functions
  • Booking flow optimisation
  • Creative web design for new online brand
  • End-to-end project from design through build to hosting
  • Special offer & promotion management
  • Complete control of updating content & product using Zolv's WTP
  • Salesforce CRM integration

The Outcome

Zolv used its extensive previous experience to provide consultation to WRH in selecting the most appropriate reservation partner. With Zolv's Web Travel Platform WRH can maximise marketing opportunities such as promoting events on the homepage - with all relevant hotels and lead prices automatically assigned to the event. Hoteliers and visitors can contribute information through on-site social media and established mainstream channels. The website is scalable, allowing it to grow with the WRH brand.

A hotels portal lets hoteliers manage and amend bookings. A 'noticeboard' feature provides easy communication for WRH with hundreds of hotels. An agents portal provides password protected views of prices and commission information and ability to manage and amend bookings.

Hotels have moderated access to update their product content, with a straightforward approval system to accept or decline hotelier's changes before going live. Workflow controls can give hotel staff different editing rights, and hotels can submit change requests for areas they cannot edit. All meaning minimal administration for WRH.



"I am really impressed by their passion to deliver us something that they are also proud of, and that comes through in the way they work with us."

Sharon Wimborne, Executive Director e-commerce and global marketing, Hotelrez Limited

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