Zolv gives Virgin Holidays the web content and merchandising tools to respond quickly - Zolv
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Virgin Holidays

Web Travel Platform (WTP)UXConsultancyIntegrations

Destination Browse

Virgin Holidays have been organising holidays since 1985 and company have grown to become one of the largest and most successful long-haul scheduled tour operators within the UK.

The Opportunity

For over 12 years, Zolv has delivered websites for all of Virgin Holidays' associated brands, including several complete redesigns for the main Virgin Holidays site, each one increasing conversion rates considerably.

In the fast-paced travel industry, it is essential that Virgin Holidays are able to respond immediately to new opportunities and stay one step ahead.

Zolv responded by developing several tools that allow Virgin Holidays to quickly manage product and content, producing landing pages, special offer listings and promotional pods, in response to fast-moving market demands. Virgin Holidays websites are crucial to the success of their business. Over the many years Zolv has developed a suite of tools and websites that enable their teams to respond quickly to market opportunities online.

Zolv responded by developing several tools that allow Virgin Holidays to quickly manage product and content, producing landing pages, special offer listings and promotional pods, in response to fast-moving market demands. Virgin Holidays websites are crucial to the success of their business. Over the many years Zolv has developed a suite of tools and websites that enable their teams to respond quickly to market opportunities online.

The Outcome

Switching seamlessly between strategic projects and ad hoc requests throughout the relationship, together with providing 365x24x7 support, we have remained focused on continually improving the Virgin Holidays can manage their ever-changing inventory of worldwide holiday products online. This has involved lots of clever stuff along the way including:

  • Integration with ATOP and Travelbox reservations systems
  • Migration of live sites from ATOP to Travelbox with no downtime
  • Cost reductions through migration to Microsoft Azure cloud hosting
  • Cost reductions through migration to Microsoft Azure cloud hosting
  • Integrated product and content management
  • Bespoke analytics and reporting
  • Third-party content integrations
  • Information Architecture and Consultancy

The success of this long-term relationship is due largely to Zolv's collaborative approach. At all stages of the development process the client has direct access to the people working on their site and with 24/7 support, they can ask anything, anytime. An example of this collaborative approach is when Virgin Holidays added Travel City Direct to its portfolio, Zolv had just five weeks to deliver a website in time for the key travel season. Zolv delivered and Virgin Holidays successfully revived the Travel City Direct brand.

The success of this long-term relationship is due largely to Zolv's collaborative approach. At all stages of the development process the client has direct access to the people working on their site and with 24/7 support, they can ask anything, anytime. An example of this collaborative approach is when Virgin Holidays added Travel City Direct to its portfolio, Zolv had just five weeks to deliver a website in time for the key travel season. Zolv delivered and Virgin Holidays successfully revived the Travel City Direct brand.

“Zolv understand the fast pace of travel and are agile, responsive and flexible.”

Virgin Holidays logo

Chris Roe, Sales and Distribution Director