Ultimate Diving is a leading worldwide diving holiday tour operator offering holidays to more than 40 destinations across the globe. Priding themselves on creating some of the best itineraries in the market.
The team at Ultimate Diving are passionate about diving and have first-hand knowledge of the destinations, hotels, liveaboards and dive centres for the discerning diver! The team are all divers and have amassed thousands of dives in many locations so have plenty of knowledge and experiences to share.
Divers explore the bottom of the ocean to discover, investigate, or sometimes just to be with the astonishing creatures living in the world of their own.
Ultimate Diving asked Zolv to deliver a brand-new design for a responsive website with a simple user experience that would inspire and encourage customers to make an enquiry.
The website needed to have a powerful visual presence with breath-taking imagery and a simple, clean and modern feel, optimised and structured to implement and support Ultimate Diving’s SEO strategy.
The use of strong visual images and clear messaging throughout the site was paramount to engaging with the user; enticing and also informing them on what Ultimate Diving has to offer.
The use of strong visual images and clear messaging throughout the site was paramount to engaging with the user; enticing and also informing them on what Ultimate Diving has to offer.
Zolv took this strong imagery approach and applied it across carefully curated user flows, making sure at no point throughout the user’s journey were they met with a dead end. This was achieved by integrating their experts blog posts within key pages to make sure cross selling opportunities were highlighted where a user may be simply exploring the site and unsure of which type of diving they were interested in.
The simplified navigation, site structure, clear typography, stunning imagery, all paired alongside a newly designed responsive interface makes for an intuitive, informative and inspirational user experience.
The simplified navigation, site structure, clear typography, stunning imagery, all paired alongside a newly designed responsive interface makes for an intuitive, informative and inspirational user experience.
Ultimate Diving have an online presence that speaks trust and knowledge which is attracting new clients keeping them engaged.
