With over thirty years’ experience specialising in once-in-a-lifetime tours of the Arctic, Transun knows the region inside out and have an unrivalled level of local knowledge. Their specially-designed breaks take you deep into the Arctic Circle and introduce you to the spectacular, unique beauty of Lapland.
Whether you want the perfect meeting with Father Christmas, to witness the amazing Northern Lights shimmering overhead, or wish to embark on a host of exhilarating Arctic activities such as snowmobiling and Husky sledding, Transun’s travel specialists are there to help.
Transun wanted to update their 4-year-old web technology to introduce a device- responsive design with a user experience that would inspire and inform their customers. The introduction of an easy-to-use web marketing platform and CMS was also a key requirement, as was retaining and improving the web integration with Travelink.
Following an initial research stage involving extensive user testing and detailed scoping workshops, Zolv produced a list of key friction points and bottlenecks which were detrimental to the user experience, resulting in abandoned baskets.
The need to simplify Transun’s complex and confusing search functionality and book flow was identified as paramount to the success of their new website. The introduction of a blog area with the facility to highlight products, enrich product content and enhance the user experience was also essential in conveying their expertise in Arctic tours and experiences.
Following an initial research stage involving extensive user testing and detailed scoping workshops, Zolv produced a list of key friction points and bottlenecks which were detrimental to the user experience, resulting in abandoned baskets.
The need to simplify Transun’s complex and confusing search functionality and book flow was identified as paramount to the success of their new website. The introduction of a blog area with the facility to highlight products, enrich product content and enhance the user experience was also essential in conveying their expertise in Arctic tours and experiences.
The design team at Zolv started by simplifying the search functionality, removing any confusion from the search and booking process.
Next, our developers introduced the latest caching technology to return search results and price grids instantly.
Building transun.co.uk on Zolv’s WTP enables non-technical personnel to fully manage their web presence. From page building and content editing, promotions and campaigns, to SEM, Personalisation and Targeted Offers, Transun are in control.
Introducing the ‘Collections’ experience has given Transun the ability to group pages and itineraries together to create a visual story around one experience, enhancing the customer journey and improving their conversion to book.
Transun can now interact with their customer online with much more ease and in many more ways. The result is a visually impressive website that returns information quickly and responsively to the customer’s device, that is easy to navigate and effectively communicates Transun’s expertise in providing the perfect Arctic holiday.
www.transun.co.uk
