Monarch Trade Group Animation - Zolv
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Monarch

ConsultancyMotion DesignUX

THE MONARCH TRAVEL GROUP - EXPLAINER VIDEO

With a long and rich heritage, Monarch Airlines has been dedicated to providing customers with value, quality and choice. A leading independent travel group with core activities in scheduled airline operations, tour operations and aircraft engineering, stemming from its roots in the 1960's. Monarch has developed significantly since, becoming one of the UK’s leading scheduled leisure airlines.

Through their tour operating division, Monarch has been building holiday packages for over 50 years and today offers flexible, fully-protected holiday products to meet the needs of its customers. From mainstream to specialist including beach, multi-centre, tour and stay, cruise and city breaks in up to 65 destinations worldwide, and is one of the most established travel companies in the UK travel sector.

The Opportunity

The Monarch Travel Group, who recently launched their new trade website for Agents, were looking for a way to help promote and highlight just how flexible and easy-to-use it is, and looked to their digital partners Zolv for a solution.

The Outcome

  • The video colour scheme perfectly fitting with Monarch Branding appearing familiar to agents
  • Monarch-branded animated screencast with key trade portal features highlighted with text and animated flourishes

The Outcome

  • The video colour scheme perfectly fitting with Monarch Branding appearing familiar to agents
  • Monarch-branded animated screencast with key trade portal features highlighted with text and animated flourishes
  • Professionally scripted, succinct and well-designed, the explainer video really helps to provide the Agent with all of the information they need to understand how their new flexible portal will deliver a solid uplift in conversion opportunities.
  • Professionally scripted, succinct and well-designed, the explainer video really helps to provide the Agent with all of the information they need to understand how their new flexible portal will deliver a solid uplift in conversion opportunities.
  • With the added layer of information that the voiceover provides, the content on the screen is lighter and less copy-heavy, with a greater focus on the step-by-step animated guide.
  • An underscore of music complimenting the voiceover and onscreen content,adding flow and atmosphere of the video.
  • With the added layer of information that the voiceover provides, the content on the screen is lighter and less copy-heavy, with a greater focus on the step-by-step animated guide.
  • An underscore of music complimenting the voiceover and onscreen content,adding flow and atmosphere of the video.

The Results

Feedback has been an easier options for Agents to understand and avoid any confusion of the new features of Monarch’s trade portal.

“The Monarch Travel Explainer video needed to work like a traditional explainer as well as a mini instruction manual. To do this we had to dive a little deeper than we normally would to really show off exactly how powerful and simple to use the new site is.”

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Ross Turner, Head of Design