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Healing Holidays

Digital GrowthSEOCRO

THE HOLISTIC APPROACH

Healing Holidays are an award winning tour operator specialising in spa and wellness holidays, with a dedicated and highly knowledgeable team. Working exclusively with both Conde Nast Traveller and Tatler on their annual Spa Guides, they offer a tailor-made service for clients, based upon their first-hand experiences.

The Problem

The client required a new website platform, delivering a more robust and feature rich solution which allowed them to take more control of their content & customers experience.

Conscious of the potential impact to SEO that a site migration could have, they wanted to work with an experienced SEO agency that could plan, implement and deliver optimisations to the website to minimise the risk of any drop in organic traffic.

The Solution

We developed a complete SEO strategy, encompassing onsite content and technical optimisation as well as a highly engaging journalist outreach campaign.

Working closely with the client and our developers we carefully planned the proposed migration, providing a series of recommendations to ensure the new website complied to current SEO requirements.

Immediately after migration we began a long-term SEO campaign, delivering a wealth of new content optimised to high volume keywords and developed a proactive outreach campaign, working directly with the client and journalists.

The Solution

We developed a complete SEO strategy, encompassing onsite content and technical optimisation as well as a highly engaging journalist outreach campaign.

Working closely with the client and our developers we carefully planned the proposed migration, providing a series of recommendations to ensure the new website complied to current SEO requirements.

Immediately after migration we began a long-term SEO campaign, delivering a wealth of new content optimised to high volume keywords and developed a proactive outreach campaign, working directly with the client and journalists.

The Results

Within the space of 3 months we have delivered a 68% increase in organic traffic and a 58% increase in customer bookings.

We are also working with the client to further improve conversion rates, developing an ongoing CRO testing strategy which will further increase customer engagement.