A new business idea, Family Transfers was created to service a niche in the family travel market. Their unique proposition is to supply vehicles large enough to hold an entire family and all associated baggage (prams, suitcases etc) as well as providing child seats, with drivers who know how to fit them.
Launching in the London area with a plan to roll out to other UK cities and then onto European cities, Family Transfers needed a company that could not only develop a business system that would enable them to trade online, but also deliver a brand consultancy and design service to optimise the website brief. They chose Zolv to deliver the complete solution!
Zolv know the importance of creating a brand and style that fits with a business model and company ethos. We started by creating a character of a minivan to front the brand, with Doodle features to illustrate human qualities and characteristics. Subtle animated flourishes were used throughout the site to reflect and bolster the fun and family branding of Family Transfers and we created the tagline “Transfers you can all smile about?to highlight their value proposition. Full brand guidelines were produced to help Family Transfers communicate a unified message across all marketing channels and customer touch points. This delivered a how to guide for what their brand stands for, with detailed elements including logos, fonts, colour palette and how it should be used and guidance on the accompanying tone of voice. Along with the design and branding, we developed easy to use admin portals for adding new product locations, suppliers and route points, as well as managing the general back office functions of administering bookings and payments. By introducing a user friendly CMS to update their marketing messages with a CRM Integration, we tied online and offline marketing activities together, providing them with one unified view of their customer. All this functionality has allowed Family Transfers to launch their new business venture quickly, but without compromising on branding, marketing and marketing tools, or future scalability of the platform.
"We hired Zolv to help us design our website and create our brand identity. They have been dedicated, professional and efficient throughout and we are extremely pleased with the outcome"
Roberto Pardal, Managing Director, Family Transfers