White LabellingUXConsultancyWeb Travel Platform (WTP)


As the official travel booking partner for many of the leading UK airports, Airport Direct Travel provides a secure and seamless environment to search, find prices and book travel from any UK airport. Travellers can rest assured that they will enjoy access to the full range of holidays, flights and accommodation available and up to the minute availability and prices on the day regardless of the airline or tour operator.

The Opportunity

Airport Direct Travel (ADT) is the official travel booking partner for many of the UK's leading airports. ADT approached Zolv to provide a new platform that would be easy for customers to use - as well as being incredibly simple for ADT's non-technical team to manage.

When ADT first approached Zolv in 2010, they had little control over the sites it provided to its partners. As a result, the process of adding new partner sites or even making small content changes was timely and expensive for ADT. The sites were not tailored effectively for cross-selling, so both ADT and its partner airports were missing out on valuable revenue opportunities.

  • Integration with Multicom's Find And Book & 3rd party insurer

  • Salesforce CRM integration

  • Partner branding, product & commercials management

  • Special offer & promotion management

  • Margins, discounts, vouchers & promotion codes

  • Search-as-a-service via script injection on 3rd-party sites

  • Booking flow optimisation

  • Agile software development

  • Enabling a white label platform powering dozens of partner websites

The Outcome

Building ADT's portal on Zolv's Web Travel Platform has given ADT full control of their website offering and ability to match Airport's branding. ADT can now update just about every element of it's sites quickly and easily. The capability to integrate third-party offerings has vastly improved ADT's ability to provide up-sell opportunities with accommodation, car hire and even travel insurance offered on bookings.

ADT can also tailor promotions across the site as well as on specific routes and destinations per airport. This gives ADT the power to react to market demands and opportunities in an instant. There is now also the ability for adding multi-currency pricing to the ADT platform.

"In terms of technical know-how, Zolv are unrivalled"

Graham Yarrow, Product Manager