Zolv launch next generation WTP – the web experience platform optimised for travel
Travel companies more than most businesses need a hardworking and flexible content management system (CMS) that can coordinate and manage their web presence. With many points of integration to consider from responsive merchandising, personalisation, SEM, specialist tech integrations and relationships between product and content, it can be a complex task.
Zolv’s Web Travel Platform (WTP) is the foundation to their award winning custom web solutions, delivering millions of pounds of revenue for start-ups, SME and larger travel organisations. At the World Travel Market 2016, Zolv will be demonstrating the latest version of WTP, their intuitive and flexible web experience platform and CMS.
With a newly redesigned UI, WTP now boasts a drag and drop responsive page editor and impressive digital asset manager and image selector within the CMS. Complementing its already comprehensive list of Digital Marketing features, WTP also boasts a Cache Explorer for returning sub second availability results, and Zolv have upgraded their rules based personalisation tools to work with data capture on the search form.
Built with Travel professionals in mind, WTP continues to deliver a workflow that supports pre-planned content releases, scheduled marketing campaigns, search and social management, as well as seamlessly integrating with 3rd parties for product and content as required.
You can visit Zolv on stand TT520 at the World Travel Market 7th – 9th November 2016 to learn more.
Zolv’s WTP is optimised for travel, helping travel companies create beautiful high converting websites.