All Leisure Group
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Zolv were thrilled to run a promotion during WTM to give away one of our scoping workshops to anyone who visited our stand (worth £3,200). The workshop would be with our travel web design experts, a fantastic opportunity for a business to really understand how they can improve their current online offering or help plan out a future project for 2017.
Following on from last year’s show, Zolv had another busy and successful three days exhibiting at the World Travel Market (WTM) in early November, an event the team really look forward to each and every year. It’s a chance for us to talk website technology and problem-solve online issues face-to-face with an array of businesses from across the world.
The World Travel Market London 2016 had its most successful year ever, with a joint-record attendance of 51,500 and the highest number of exhibitor invites and buyers in the event’s 37-year history.
Therefore, WTM provided the perfect opportunity for Zolv to unveil and demonstrate their Next Generation Web Travel Platform to the worldwide travel and tourism industry. Zolv’s Web Travel Platform (WTP) is the foundation of their award-winning custom web solutions, which already delivers millions of pounds of revenue for start-ups, SME and larger travel organisations every year.
The Next Generation release has a newly redesigned UI, boasts a drag-and-drop responsive page editor and impressive digital asset manager and image selector within the CMS. Complementing its already comprehensive list of digital marketing features, WTP also boasts a Cache Explorer for returning sub-second availability results, and Zolv have upgraded their rules-based personalisation tools to work with data capture on the search form.
All built with Travel professionals in mind, WTP continues to deliver a workflow that supports pre-planned content releases, scheduled marketing campaigns, and search and social management, as well as seamlessly integrating with 3rd parties for product and content as required.
The feedback from the demonstrations and discussions at WTM was superb and proved that it was a great event for us to launch WTP Next Generation at, allowing us to physically show the features in action. We are certainly excited to see our new and existing clients harnessing the tools of WTP for their own businesses in 2017!