When launching a new website or undergoing wide-scale content restructuring your search engine optimisation can take quite a hit. Is your technology partner thorough about planning how to minimise this? Zolv is, we recently launched two new projects with results that speak for themselves.
Africa Travel was a new website with a significant revised content structure. Due to our conversion optimisation there was a 127% year on year increase in booking enquiries.
We ported Healing Holidays onto the Web Travel Platform giving them greater control over content and web product merchandising, as well as significantly improving site performance speeds. Combined with search engine optimisation and a highly engaging outreach campaign, within the space of three months we had delivered a 68% increase in organic traffic and a 58% increase in customer enquiries.