Web Travel Platform
Whether you are an online travel retailer, specialist or mass-market tour operator, the Zolv Web Travel Platform will enable you to sell more online.
Key features...
- Product & content management
- Rules-based offers & promotions
- Comprehensive versioning & publishing
- GDS & aggregator integration
- Third-party content integration
- White labelling & multi-channel delivery
- Multiple production workflows
- Asset management
- Rapid SEO deployment
- User-generated content
- Reporting & analytics
- Integration with CRM (Salesforce)
It is without doubt one of the most innovative website platforms I've ever seen and, most importantly, it is simple to use.
Kevin Milnes, Head of E-commerce, Shearings.com
First-class B2C travel websites
- Maximise sales — reach new markets by operating multiple distribution channels, white-labelled and 3rd Party websites
- Manage your product — easily manage the relationships between your travel entities (such as flights, hotels, airports and excursions)
- Promote real-time sales and marketing — create rich content, promotions, landing pages, scheduled campaigns and tactical special offers from live availability data
- Enable targeted demographics — allow your site to relay relevant content for products, suppliers or customers based on unlimited criteria
- Grant enterprise level access and control — grant precise access to those outside your organisation to update content, create promotions and much more
- Create scheduled content releases — update products and content using familiar content management tools and schedule live releases easily via workflows
- Integrate your back office — pull product and content from a variety of sources such as reservation systems, aggregation portals, bed banks, GDS, existing CRM or CMS systems and 3rd Party APIs
What does the Zolv Web Travel Platform do?
Manage your world of travel
The Zolv Web Travel Platform can be configured to manage the most complicated online travel product and marketing domains. This approach differs from most pure-play CMS solutions where the emphasis is on managing content and assets.
The Zolv Web Travel Platform does not compromise on content management features, boasting impressive enterprise-level search, workflow, and publishing controls.
Operational efficiency
One of the key benefits of Zolv's Web Travel Platform is that it is simple to use. Zolv didn't build it for themselves, they built it for their clients – so usability comes as standard.
Travel clients don't need to field a specialist team to make editorial or promotional updates to their websites, they just need to know their product. Complete landing pages with availability checked product listings, live lead prices, and rich content can be created in just minutes.
Making your content work harder
The Zolv Web Travel Platform allows travel companies to be both strategic and tactical in their campaign planning. The platform allows site editors to create scheduling rules and display conditions aligned to their campaigns making them extremely targeted. The built in rules and conditions can be extended with ease to allow virtually any criteria to influence the display and timing of content.
It's easy to change promotions based upon customer interaction. Targeted changes become possible by using existing website elements such as search forms. The platform makes it trivial to swap a family orientated homepage promotion to a promotion aimed at couples if a customer has searched for 2 adults and no children.
It's all about making your content work harder for you.
Enterprise-level access and control
A combination of an ACL model and Zolv's Secured Taxonomy Manager enables View/Edit/Delete/Publish control down to the level of individual entities and assets.
When combined with custom workflows, complex access scenarios become possible. Publishing partners and affiliates can create their own promotions; and suppliers from outside the organisation, such as hoteliers and excursion operators, can be granted controlled access to approve and/or edit descriptions of their own products at key stages of a production cycle.
Why is the Zolv Web Travel Platform different?
Whereas most travel technology vendors and product aggregators have a web delivery solution consisting of modules and templates, Zolv turn the technology stack upside down.
Expanding on this, Olly Wenn, MD of Zolv, says, "Bringing product to the web is the job of a reservation system, aggregation portal, bed bank or GDS. The Zolv Web Travel Platform is key to online delivery of our clients' sales and marketing strategies by merchandising product, engaging customers and increasing conversion rates through functional and user-centric web design and development. Our Web Travel Platform sits on top of multiple inventory systems and provides us with the tools and functionality we need to design and develop configurable and custom contemporary travel websites."
Zolv has built engaging customer journeys and user-centric booking flows on APIs from Comtec, Multicom, Traveltek, Anite, CodeGen and a number of bespoke in-house reservation platforms. The Zolv Web Travel Platform can pull in content from anywhere, and to date the Zolv team have integrated with numerous content management systems including Ektron, Tridion, Vyre Unify and AO Campaign.
Kevin Milnes, Head of E-commerce, Shearings: "I was hugely cynical about Zolv's CMS platform having had several bad experiences buying industry standard solutions. When I arrived at Zolv ready to be taken through the system, my objective was to tell the team everything that was wrong with it. I was delighted to find that the platform could do everything I'd thought of and more. It is without doubt one of the most innovative website platforms I’ve ever seen and, most importantly, it is simple to use."