Closed Loop Marketing
Does your website scare people off? No no, not mine … are you sure? How’s your bounce rate? Would you like it lower?
Closed Loop Marketing is about building long lasting relationships by linking your marketing intelligence with your web intelligence so that you can welcome each and every visitor to your website like an old friend rather than stranger. “Hello Carolyn, how did you get on finding that holiday to Dubai? Have you seen the hotels we have available that we think might suit you?”
In the majority of cases, unless we’re a completely new start-up, we have a massive amount of customer intelligence and customer segmentation data living in our marketing departments which is not finding its way online and informing the online sales process. Closed Loop Markting is about closing the loop between marketing and sales so we can welcome every visitor to our website like a long lost friend.
To find out more about Closed Loop Marketing, give us a shout.