Travel Website Design
Our design process is collaborative and iterative. At each stage, we work together with you to produce the final design of the website. We are also able to give definitive costs for this process because it is structured.
We create stunning web design that works
Your website has to be usable, engaging and functional. During our design process we determine the key features, important pages and overall aesthetics of your website. At every stage, you’ll be required to give us feedback. Your valuable responses allow us to combine ideas and actions to move on to the next stage. The whole process is both rewarding and exciting as you see your website design come together. The structured, iterative nature of our design process means we can give fixed costs and timescales.
The Design Process
Research
During an initial discovery meeting, you’ll tell us what’s really important to you and why. The output from this initial meeting helps define your website's requirements. Using this information, we’ll be able to start putting the design together.
Sketching & Wireframes
Wireframes allow us to create a basic visual guide that identifies the importance and prominence of the following key aspects:
- page elements — navigation, search facilities, product detail, forms, advertising etc.
- page layout — for key pages, like the home page and product pages
- user paths — how the user traverses important areas of the website
Although not always necessary, it is recommended that you have the wireframes reviewed by business analysts (or a third party). This ensures that important objectives from the requirements will be met.
Design Concepts
The design concepts help establish the overall aesthetics of the site. The "look and feel" is often defined by a number of sources - existing brand guidelines, ideas from us, and your own visualisations. We’ll create two different design concepts based on the wireframes of important pages. Through a combined effort, we’ll establish a clear direction in which the visual design should go. At this stage, your feedback is critical.
Design Iterations
We’ll produce and show you two iterations from the initial concepts. The first iteration refines the initial design concepts. The second iteration aims to get much closer to the final design. Allowing for two iterations gives scope to focus on particular areas and ensure they meet original specifications. At both of these stages your feedback is very important.
The Final Design
Using the research, wireframes, design concepts and iterations means we can produce a final design. The design will then be used to create the actual web pages of your site.