Virgin Holidays Redesign
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Intro
Building on an already strong partnership with Virgin Holidays, Zolv were tasked with redesigning and developing the Virgin Holidays web site.
The Brief
The new web site was to be designed and developed using current web standards throughout in order to cater to the widest possible number of visitors.
The total overhaul of the website needed to provide an enhanced experience for the customer, making content easy to find and clearly presenting the information needed to make their purchasing decision.
Zolv Delivered
The new Virgin Holidays web site has been a success on many levels.
Zolv delivered a bespoke, modular web site based on Microsoft .Net framework and XML, giving a very flexible basis on which to build the redesigned front-end.
- Optimised and consistently ranks top in major Search Engines
- Improved navigation and site structure
- Consistent, clear presentation of content and functionality
- An accessible, usable and compliant web site
- Training and online help documentation for Virgin Holidays staff
- A web site that's easy to update and expand
Accessibility
Text-only browser view
A key aim of the redesign was to improve access to the Virgin Holidays web site for everyone.
This was achieved by focusing on the structural integrity of the underlying markup of the web pages and their appropriateness for alternative access devices and search engine spiders.
The Virgin Holidays website rates very highly on a number of criteria for accessible searching and design, as well as functioning in text only browsers, screen readers, handheld devices and indeed older web browsers.
