Teletext Holidays Redesign
Project Screenshots
Simplified navigation
Focus on search form usability
Clear advert placement
Intro
Teletext's services on analogue and digital TV attract nearly 18 million people every week, more than a decade after its launch in 1993. It also operates the Teletext Holidays and Teletext Cars web sites, and runs a number of SMS text alert services for mobile phones.
The Brief
Zolv were approached by Teletext Holidays to collaborate on a redesign of their web site. The key focus of the 'facelift' was to improve site navigation and to help search result presentation in support of the Teletext Holidays business model.
Zolv Delivered
The focus of the 'facelift' project concentrated on the search process and the presentation of the wealth of holidays and holiday information that Teletext Holidays have to offer.
During the front-end rebuild restructuring of markup resulted in a more accessible web site and now aids high rankings in major Search Engines.
- Simplified navigation
- Easier to use search forms
- Clearer presentation of information and calls to action
- Distinction of direct advertising from value-added content
- Stronger, consistent use of Teletext Holidays brand
Zolv continue to work with Teletext Holidays on further developments for their web site.
